Viralismo is the practice of attempting, or hoping, that stuff you do will become VIRAL. Viral, from a rhythmic perspective, is a particle that move Very Very very fast among its hosts. It acquries homes inside its hosts and the speed in which it gets the accommodation and the amount – time before collapse and its multiple folding – is slow. Relatively slow..
Viralismo is the chant of acceptance, the choir, the Amen, the element Agamben – and some other philosophers I forgot their names now – pointed out we live in the most enchanted times through the echo chamber that is the mass media. I think these philosophers talk about opinion survey and their effects, however who argues about the value of 1mil youtube hits as an instant opinion survey? These ofcourse do not reflect like/dislike – but these likeness features are just for human meanings – not for hard cash.. (you can sell to both the ones that like the carrier and dislike it.. Its just audience..)
Viralismo is the meter in which an element’s rhythm shows how comliant the society is. The more viralismos, the quicker virals, the more they are, the further they spread – the more homogenous the rhythm, and so is the society. This shows how a society cultivate the viral, finds solace and comfort in viral elements, in shared, in same, in chewed, in uninterrupted, in harmonious rhythms. Viralismo, like machismo, is a sign of an authoritarian culture. A culture that values authority over all else. A culture that relies on authority, rather than questioning, ambigious, un-understandable, coharse, crass, intelligence, open not-knowing, wonder, education (rather than training), and such – for its sources of energy and motivation. This is a culture that conflates the Other, the goal, the aim, the out-side as an inside. This is a culture of that for the sake of keeping its authorities alive, no matter how living-dead they are, will rely and try to celebrate – rather than question – viralismo as much as possible.
Viralismo is a rhythm of the zombies, of zombification and of ideologies pretending to be. Viralismo is the rhythm of commercial technologies.
Viralismo is precisely what this post attempts to be not, yet seems hoping to be?